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Article no. 1: Career in Creative sector

Reflections on Design Education and Career

When do you get these kind of questions?

How will the headphone of Ravana’s mobile with ten mouths be? How to calculate the surface area of ​​an elephant? Why is the cross section of okra pentagonal? Why are playing cards rectangular? What problems does the rickshaw driver have to face?
Then read this article!

Careers in Creative Sector: Need of Today

Today’s students and youth are keenly watching the changes in their society, politics, industrial world and environment. The corona epidemic of 2020 has made us acutely aware that all the old thinking has been cut off, embrace the new, keep on doing new – sustainable research or else face a serious situation. Statistics released in the last 5-7 years also point out that the flow of students away from traditional education e.g. It is rapidly decreasing from the fields of engineering, medicine, commerce. Today’s student moves forward with a desire to do something new and “out of the box”, with globalization opening up many new options. Many young people want to explore new areas of work, start their own idea-based industries, start-ups. Creativity is at the core of any new concept, idea, process or solution. A holistic view of these matters reveals that “Education in the creative field has become a necessity of every student.

Is a career in the creative field possible for everyone?

A few days ago I received a call from a parent asking about a “career in design”. After introducing himself he said – My daughter Revathi, currently studying 11th science. She likes to do something new and different since childhood. E.g. She makes paper models and does excellent painting using various mediums, she likes to decorate the house for occasions, during the lockdown she has done some reading on – Indian Art and Culture.”

He further said that Revathi doesn’t want to have a “typical career”, but something where her creativity, artistic qualities and logical thought process can be given due opportunity”.

Another experience is that we conducted an online workshop on “Design Thinking” for college kids in the month of Samte. In the first few minutes, ask the question “How many of our students think they are “creative”?” Out of 122 children present, only 3 answered “yes”.

Later in the same webinar session we did some creativity related activities and experiments, at the end of the workshop when we asked them the same question again, 115 kids answered “yes”.

Both of these experiences agree with the findings published in psychology experiments and research papers to date that basically every person is creative. While some would have known about it, some would not have had the opportunity to explore themselves in that field.

Everyone’s creativity may vary in scope and depth, but everyone has a different mindset, the ability to innovate, and an innate artistry. But due to day-to-day activities, same routine of work, environment and many other factors, that ability is not developed.This also means that with the right combination of opportunities, guidance, encouragement and suitable conditions, anyone can pursue a career in the creative field.

What is creativity?

We often use many terms like design, jugad, innovation, ingenuity, innovation as alternative words in daily use. We will discuss it in depth in the next article, but to put it briefly, there is a common thread in all of these and that is creativity.

A lot of research in the subject of creativity has been done by scholars in various fields and it is ongoing. There are many arguments and arguments about this. But if we want to write in the context of this article, we can define creativity in a simple way – creativity is the ability through which we can create innovative (New), surprising and valuable (Valuable) ideas or works of art.

(See Figure 1). Innovation is the interweaving of these three things, be it captivating music, everyday objects, a company logo, a hotel interior, a toy or a new mobile application.

What are the courses for a career in creative fields?

Curriculum Main branch Degree Eligibility Entrance Exam
Design There are approximately 35 sub-disciplines such as product, graphic communication, animation, user experience (UX), furniture design. B. Des(Bachelor of Design) 4 year degree course 12th (Science, Arts and Commerce) UCEED
NID DAT + STUDIO TEST + INTERVIEW
M. Des
(Master of Design) 2 year higher degree course
Engineering, Architecture and Arts – Degree from a recognized University CEED, NID DAT for specialization + STUDIO TEST & INTERVIEW
Architecture Landscape Design, Urban Planning, Interior Space Design B Arch
(Bachelor of Architecture)
5 year degree course
12th (Science) NATA, JEE MAINS PAPER 2
Fashion Fashion Design, Fashion Communication, Textile Design, Fashion Accessory Design B. Des
(Bachelor of Design) 4 year degree course
12th (Science, Arts and Commerce) NIFT DAT + STUDIO TEST
M. Des
(Master of Design) 2 year higher degree course
Degree from a recognized university – in Engineering, Architecture, Art, Fashion NIFT DAT + STUDIO TEST
Art Fine Art, Applied Art, Painting, Ceramics, Sculpture, Metalwork B.F.A
(Bachelor of Fine Art) 4 year degree course
12th (Science, Arts and Commerce) APPLIED ART & CRAFT CET (STATE LEVEL EXAM) – AAC CET
Liberal Arts
  • Writing Arts – Internet blogging, copywriting, journalism, screenwriting in various fields
  • Film and Theater – Acting, Directing, Dance, Music, Dialogue Writing, Set Design, Lighting Design
  • Digital Media – Photo and Video Films and Editing, Digital Art, Special Effects
  • New emerging media – podcast writing, research, background music, voice over artists, digital games using artificial and virtual technologies

Note: Degree, Diploma, Short Courses, Certificate Courses, Self-paced Online Courses are available for above course.

In the next article, let’s take a deeper look at “design” and careers in that field.

Think a little hard!
Two of the following figures are identical in shape and size.
do the part (Answer in next section)

By – Kiran Sabnis
Post Graduate in Design from Indian Institute of Technology (IIT) Bombay, Over 25 years of experience in corporate and education sector